So the Euro Cup has arrived. Walking through downtown Basel today, I had to wonder wheather all the expanses incurred for infrastructure here will pay off.
There are lots of vendors, selling everything from kebap to beer. The supermarkets and department stores are all open – on a Sunday. Manor has a sign out front advertising they will be open for the whole of June. I didn’t see too many clients though.
Even though there is the Art Basel in parallel right now, I doubt this will generate that much extra business. So I wonder; will this be enough to recover the extra expenses for manpower and sales booths etc.?
Apart from that, there is the bad weather, which might cut down on revenue, as well as the glorious fan zones. There you actually have to pay to get in and don’t you dare show up advertising a brand that isn’t on the sponsor list. This includes picking a shirt at random from your closet before going downtown. A friend told me that a local band playing at some of the events here is not even allowed to advertise themselves. They are forbidden from mentioning their name while they are there, wheater they are onstage or not. And to show just how ridiculous this is, they have to tape over the brand names on their equipment. So if your bass says fender, you have to cover it up.
Then there are the public screens in the middle of one of the bridges crossing the Rhine. They face toward the river on both sides. About a hunderet meters away there are seats; these face the opposite bank. That’s about the dumbest thing I have seen in a long time. Anybody know wheather you have to pay in order to get a stiff neck there?
I so hope this will be a commercial fuckup.